Operators Look for Acquisitions to Drive OTT Growth: ABI 研究
The over-the-top (OTT) video market is hot, 和 the desire to compete with pure OTT services is driving the current wave of acquisitions from operators like AT&T (which took in Quickplay) 和 Google (which bought Anvato). In a pair of related reports, ABI 研究 looked inside the trend, finding that much of this year's merger 和 acquisition (M&A) activity is fueled by a desire to rush new products to market or improve existing platforms in order to stay ahead of the competition.
M&浪潮还没有结束. “聚光灯下, CDN, has been struggling lately, 和 so may be in position for acquisition as well, as their presence is still significant," says ABI senior analyst Eric Abbruzzese.
The consolidation wave will negatively impact smaller players who aren't in a position to be acquired, perhaps due to less competitive offerings, Abbruzzese说. Others can either work toward acquisition as a business plan or focus on differentiation to be the best in their area.
"Acquisition will continue to thin the herd 和 it will be survival of the fittest, with those left out perhaps left to innovate, 主, or otherwise try to compete with larger organizations,Abbruzzese说.
Total video delivery revenues for the global OVP, MVP, 和 CDN market will reach $5.60亿美元.S. ABI发现，到2021年. CDN revenue will grow at around 13 percent CAGR (compound annual growth rate) from 2016 to 2021, 与6相比.ovp占3%. North America's market share of cloud video delivery revenue will decline from 60 percent in 2015 to 54 percent in 2021. ABI sees EMEA (Europe, 中东, Asia) gaining thanks to ad revenues with OTT platforms 和 new broadcast distribution forms in pay TV.
ABI released the reports 云视频 Delivery 和 Video Hardware 和 移动多屏幕 & 云视频 Delivery Hardware 和 Services.
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